118 118 Money
Head of Marketing
Financial Services, United Kingdom Competitive
About:
Head of Marketing, Product and Propositions Who we areAt 118 118 Money, we are dedicated to helping Britain achieve financial fitness. In 2023, we proudly relaunched the iconic 118 118 twins, reaffirming our commitment to improving the financial health of individuals across the nation. Our loans and credit cards are designed specifically for those often overlooked by mainstream lenders, empowering over 800,000 customers on their journey to better financial well-being. Our vision is to champion financial fitness throughout Britain by offering accessible products, valuable resources, and unwavering support. We are on a mission to provide fair and transparent credit solutions that promote financial well-being for all.With an impressive 4.8 Trustpilot rating, we take pride in being an approachable lender, ready to provide clear financial support. If you’re inspired by what you’ve read and want to make a real difference in people's lives, keep reading—your next opportunity to contribute to our mission could be just a few clicks away! Role OverviewWe are seeking an experienced and innovative Head of Marketing, Product and Propositions to lead the development and promotion of our products and propositions, fully aligning with our mission to provide fair and accessible credit for those often overlooked by traditional lenders. What you'll doIn this role, you will play a key part in delivering simple, innovative solutions that promote financial well-being, while advancing our vision to champion financial fitness across Britain. As the Head of Marketing, Product and Propositions, you will be responsible for ensuring that our marketing strategies and propositions as well as our product offerings resonate with our customers, and for building and fostering a community of customers who can interact and support each other on their journey to financial fitness. Key Responsibilities:Lead the creation and execution of propositions that align with our mission to offer simple, fair, and accessible financial solutions, helping customers improve their financial well-being.Develop and implement marketing strategies that drive engagement, build brand awareness and promote our vision of financial fitness across Britain.Collaborate with cross-functional teams to ensure that marketing and proposition development efforts are fully integrated and support our mission of financial inclusion.Leverage both digital agency and in-house experience to drive marketing and proposition initiatives, ensuring a well-rounded approach to customer engagement.Utilise partnership-building expertise to form strategic alliances that enhance our product offerings and community engagement.Build and nurture a community of customers, creating campaigns that resonate with their needs and reflect our commitment to improving their financial health.Ensure all marketing and proposition initiatives comply with regulations and relevant financial services standards, maintaining transparency and trust with customers.Apply user-centric experience and design methodologies to ensure that our products are intuitive, engaging, and meet the needs of our customers.Use AI-driven insights to inform strategy, automate processes, and refine messaging throughout the customer journey, while tracking campaign effectiveness to maximise ROI and customer satisfaction.Oversee the lifecycle of propositions, from concept through to market launch, ensuring innovation, simplicity, and compliance at every stage.Utilise data-driven insights to inform both marketing strategies and proposition development, ensuring continuous improvement and customer satisfaction.Lead and mentor the Marketing and Propositions teams, fostering a culture of collaboration and innovation, driven by our vision to enhance financial well-being across Britain.Represent the company at industry events and conferences, positioning us as a leader in financial services and promoting financial inclusion and fitness. What you needUniversity degree required, with a focus in marketing from a business school. A Master’s degree in Marketing is a plus.Extensive experience in a senior marketing and propositions role, with a strong understanding of the regulatory environment being desirable but not essential.Proven success in both digital marketing agency and in-house roles with a track record of driving customer engagement and proposition development.Demonstrated success in developing and building engaged customer communities in past roles.Excellent leadership and people management skills, with experience of driving high-performing teams in a mission-led organisation.Data-driven mindset, with the ability to analyse performance metrics and refine strategies to improve outcomes.Excellent communication skills, with the ability to influence and collaborate with stakeholders across all levels.Experience in digital financial services or other industries, particularly in proposition innovation and customer engagement, is desirable but not essential.Experience in partnership building, ensuring strong collaborations that further our mission and goals.Demonstrable ability to balance regulatory compliance with customer-focused marketing and proposition development.What's in it for you?A competitive salaryFlexible, hybrid working opportunitiesCompany bonus scheme - if the business does well, you should get rewarded for your hard work25 days' annual leave, (plus bank holidays) increasing to 27 after two years service and 30 after fiveCompany pension scheme – we provide an enhanced pension scheme with generous employer contributions to set you up for the future which includes life cover of 4x your base salaryPMI - individual coverEye test – you can claim a freebie each year, or if your needs changeEmployee Assistance Programme - we offer membership to a recognised scheme to support you and your wellbeingA strong ethos of equality, diversity, and inclusionWide business exposure, in terms of business disciplines, projects and stakeholdersDirect contribution to business transformation and growthHuge learning and career progression opportunitiesBeing valued as an individual from our teamFull training, support and mentoring to develop a successful career in financial services Like what you’ve heard? Great - apply now!As a candidate, we know the interview process can be daunting and it’s important that you have a great experience with us. We will do all we can to make sure you are fully informed and excited by our story so we get to see the best from you. If you need any adjustments made to help you with the interview process, just let us know and we’ll do our best to accommodate them. Following your application, we will want to learn more about you, your motivations, experiences, and values. In turn, you get to learn about our business, our culture, the role and what we can offer you. If you think you’d be great for the role, but don’t necessarily tick all the boxes, we’d still love to hear from you, so apply today and take the first step towards an exciting future! Equal Opportunity EmployerAt 118 118 Money we are passionate about equality, diversity, and inclusion. We are committed to being representative of different cultures, background, lifestyles, and groups, where everyone has an equal chance to succeed. It is our policy to treat everyone fairly and to ensure no one is disadvantaged or receives less favourable treatment. We recognise that everyone has different needs and while we can’t accommodate every flexible working request we are more than happy to have a conversation about it. How we handle your data118 118 Money requires your personal data to process your application for a position within our Company. If your application is successful through to telephone screening/interview, and you are not selected for a role, we may store your personal data for 12 months to enable our HR team to contact you should future roles be advertised. Where you apply, but are not selected for telephone screening/interview, we will delete your personal data once the position is filled. 118 118 Money does not use automated decisioning or profiling when selecting candidates.For your rights under GDPR please see our Privacy Policy Please be aware that should we pursue your application, all our Financial Services employees will be expected to complete background checks to assess suitability for employment, these include; a criminal record, identity, sanctions, adverse finance, fraud prevention and reference checks to comply with our regulatory requirements
