ETS
Global Head of Institutional Marketing
Remote, Education Administration Programs, United Kingdom Competitive
About:
About ETS ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL , TOEIC , GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide. The Global Head of Institutional Marketing, leads all strategic marketing activities across ETS’ existing lines of business. The Executive Director plays a key strategic leadership role with the organization and provides marketing expertise and strategic, solutions-oriented counsel to brand stakeholders and cross-functional partners - internally and among global, regional and key local partners. Strategic Marketing And Planning Overseeing the creation of demand-driving marketing program to create business growth (including all marketing messaging). Identify ways to maximize market demand and in-market success and drive synergies across franchises and brands to improve marketing programsBalancing the ETS brands within the portfolio to meet larger organizational goals and insure the long-term health of the business. Appropriately positioning brands while taking risk mitigation and market opportunities into considerationLeading the development and delivery of strategic marketing plans in coordination and partnership with key stakeholders, based on consumer, category, and competitive data and insightsEnsuring that the voice of the customer and market insight become an integral part of the business strategy and market prioritizationAllocating the budget at a line of business level and securing additional resources for potential opportunities and relinquishing resources when appropriate Equity Management Leading efforts to protect and develop brand equity Product Development Providing key input to Marketing Innovation team to develop existing product line extension innovation roadmaps for core businessesCollaboration and Talent ManagementDevelop marketing talent and team succession planFostering a high-performance environment and culture of collaboration, strategic thinking and business innovation Adhere to ethical standards and comply with the laws and regulations applicable to your job function Strong collaboration and communication skillsDemonstrated ability to influence cross-functional teams and senior management to impact decision-makingDemonstrated ability to influence alignment to execute against strategic growth plansAbility to think analytically and strategically to understand complex or ambiguous problems or issuesCoaching and mentoring skillsKnowledge of Microsoft Office productsA Bachelor’s degree is required; an MBA in Marketing or equivalent degree is preferredA minimum of 10 years of progressive marketing experience is requiredInternational/Multicultural experience is preferredDemonstrated track record of market leadership, including advertising and marketing plan development is requiredDemonstrated track record in identifying winning consumer insights, growth opportunities and prioritiesExperience working with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management and Program staffExperience working with global partners ETS believes in a Total Rewards philosophy for our employees, and they include: Health, Vision, Dental insurance plans to choose fromGenerous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!Generous PTO and vacation time to balance your work and lifeAdditional 8 hours of PTO for volunteer workRetirement plan (401(a)) and traditional Roth (403b) with company contributionCommuter Benefits, Pet Insurance, 1 year subscription to Calm App ETS is mission driven and action oriented Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice. ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.
