Holland & Barrett
Head of Digital Marketing

Hybrid, Wellness and Fitness Services, United Kingdom

Competitive

About:

 Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities. We are seeking an experienced Head of Digital Marketing to drive our digital growth and innovation. In this pivotal role, you'll focus on both medium and long-term planning to ensure sustained market presence and operational efficiency. You'll lead high-level decision-making around budget allocation, channel optimization, and campaign strategy, all backed by robust data analysis. With direct responsibility for managing a multi-million-pound digital marketing budget, you'll be accountable for delivering exceptional financial performance. Your expertise will have a transformative impact on our business, enhancing our digital presence, boosting customer engagement, and driving increased conversion rates. If you're passionate about leveraging data-driven strategies to shape the future of digital marketing, this is the opportunity for you. The Purpose Of The Role To develop and execute a comprehensive digital marketing strategy that drives customer acquisition and retention across multiple channels, including paid search, paid social, affiliates, app acquisition, and organic search. The role involves leading a team of digital marketing professionals to ensure alignment with overall business objectives, fostering a culture of performance excellence, and leveraging market trends and customer insights to optimize marketing efforts and maximize return on investment. Key Responsibilities Strategic Development: Lead the formulation of the digital marketing strategy encompassing paid search, paid social, affiliates, app acquisition and organic search. Collaborate with cross-functional teams to align strategies with broader business goalsCampaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across all channels. Ensure campaigns are data-driven and results-orientedTeam Leadership: Manage a team of digital marketers, providing mentorship and guidance to enhance skills and performance. Foster a collaborative environment that encourages innovationBudget Management: Monitor and manage the digital marketing budget to ensure efficient allocation of resources across channels while maximizing ROIPerformance Analysis: Utilize analytics tools to track campaign performance against KPIs. Generate insights to inform future strategies and improve overall effectiveness.Stakeholder Engagement: Maintain strong relationships with internal stakeholders and external partners to ensure alignment on objectives and execution.Continuous Improvement: Stay abreast of industry trends and emerging technologies to identify opportunities for innovation within the digital marketing landscape Location: We support flexibility and productivity of our employees by hybrid working arrangements. Although your role will be based in London (or Nuneaton) you will be required to travel only occasionally to our Hubs in Nuneaton or London or to any other location of H&B. Key Requirements Bachelor's degree in Marketing, Business Administration, or related fieldSignificant experience in a senior digital marketing role with proven success in managing large-scale campaigns across multiple channelsDemonstrated experience leading teams; managing cross-functional projects; driving strategic initiativesExperience managing multi-million pound budgets; familiarity with high-growth environments; ability to navigate complex organizational structures effectivelyStrong understanding of consumer health and wellness products; familiarity with e-commerce best practicesProficiency in digital marketing tools (e.g., Google Analytics, SEMrush), CRM systems, and marketing automation platformsIn-depth knowledge of SEO best practices, PPC management, affiliate marketing strategies and mobile app acquisition tacticsExpertise in digital marketing channels (paid search, social media advertising Our Benefits for this role include, but not limited to: H&B Employee Discount - 25% Bonus Pension company contribution 33 Days Holiday per year (Inclusive of bank holidays) Private Medical Care Exclusive benefits, free advice and savings from a range of retailers and providers Electric Car Scheme We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B. Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).