RootstockLabs
Head of Marketing Growth
Remote, IT Services and IT Consulting, Software Development, EMEA Competitive
About:
ABOUT THE ROLE RootstockLabs exists to make Bitcoin work for everyone. We do this by giving developers the tools to build on Bitcoin, supporting the growth of the Rootstock ecosystem and expanding the frontiers of decentralised technology.You will play a critical role in leading & developing campaigns to drive growth and adoption of RIF technologies and Rootstock, the longest-running and leading Bitcoin sidechain. You will be primarily focused on driving user and transaction growth as well as supporting our DevRel team in growing and nurturing Rootstock’s rapidly growing developer community.This is an exciting opportunity to work in Web3 and on cutting-edge technology. You will play a strategic and hands-on role working with senior leaders in the business to develop a long term growth marketing strategy while also planning and managing ongoing integrated marketing campaigns. KEY RESPONSIBILITIES Developing and executing integrated marketing campaigns that have measurable impact on our growth ambitions and objectivesPlaying a visible leadership role in the GTM function and across the wider organizationWorking closely with content, social, community and comarketing teams to ensure all day to day activity is properly coordinated and the impact is measured and reported effectivelyDefining processes and fostering a collaborative environment that maximizes the expertise of team members to deliver integrated & impactful marketing initiatives at scaleDesigning comprehensive campaigns around critical milestones that encompass a mix of digital, traditional, and emerging marketing channels, ensuring consistency and alignment with our brand strategy.Leveraging multi-channel marketing tactics:Identifying and leveraging the most suitable marketing channels to engage our target audience effectively.Analyzing campaign performance:Utilizing data-driven insights to measure and analyze the effectiveness of marketing campaigns.Supporting on OKR development and identifying the key performance indicators (KPIs) and metrics to evaluate success, providing actionable recommendations for optimization and future campaignsLead and manage an exceptional growth marketing team, coach and develop them while driving results and surfacing the impact of your work to the wider organizationStaying abreast of industry trends:Continuously monitoring industry trends, competitor activities, and emerging marketing technologies to drive innovation and keep our marketing efforts at the forefront of the industry WHAT YOU BRING 5+ years experience leading teams executing successful integrated marketing campaigns driving real business impactA creative mindset backed up with a strong grasp of core marketing metrics and methodologiesThe ability to balance both hands on execution and strategic thinkingDemonstrable background in Web3, with hands on experience using different chains and protocolsExcellent communication, presentation and leadership skillsA strong sense of judgment, tact and diplomacyOutstanding organizational and time and people management skillsKnowledge of day to day media project management and marketing tools such as Asana, Google Analytics, Hubspot, Google SheetsBSc/BA in Marketing, communications or similar ROOTIES BENEFITS Competitive salary100% remote working (contractor) from anywhere in the worldPossibility to work at your nearest WeWork spaceFlexible working hours. You’re free to work however you work bestOpportunity to work with state of art technology in a challenging and unique projectInternationally diverse and dynamic team with a clear vision andstrategyTraining programs to learn everything about the crypto worldScientific moments by our Research & Innovation team to learn about technology, challenges, and solutions in the blockchain worldEmployee assistance program offering legal, financial, family, psychological, and wellness counseling for you and your familyWeekly scientific moments by our Research & Innovation team to learn about technology, challenges, and solutions in the blockchain world ABOUT ROOTSTOCKLABS RootstockLabs exists to make Bitcoin work for everyone. We do this through giving developers the tools to build on Bitcoin, supporting the growth of the Rootstock ecosystem and the RIF economy while continuing to expand the frontiers of decentralized technology. RootstockLabs Purpose & MissionOur Purpose: To Make Bitcoin work for everyoneOur Mission: Give developers the tools to build on Bitcoin, support the growth of the Rootstock ecosystem, and expand the frontiers of decentralized technology.
